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Who we are

A cleaner planet starts with us

Plastic is designed to be durable, yet the majority of it is used only once. A significant portion ends up in our oceans, leading to toxic consequences for all living beings. We're changing that.

Our story

Based on the principle 'less is more', we have conceptualized aer. Since our foundation in Vienna in the year 2019, we have been striving to eliminate single-use packaging while setting new standards in the formulation and product design of home and personal care. From kitchen cleaner to scented hand soap, all our products are designed to eliminate waste and inferior formulations from our daily routine. The name of our brand comes from the Greek aer meaning air (oxygen), referring to the fact that we ship a few grams of powder compared to kilos of liquids for existing, pre-filled home and personal care products. This results in 95% less carbon emissions per shipment we make.

Meet the team


We’ve invested and sacrificed quite a bit to finally be here. In a nutshell, we are a self-financed team operating in the field of home and personal care, industries characterised by noise, compromises and false promises. Through this platform we shine light on our team, products, inventions and opportunities we offer.


From the start of our activities, doubt was the only thing that was certain. We knew we wanted to change the world of home and personal care – best all at once. Our families’ and friends’ guidance was that "you can't do it all at once". Hence, we decided to tackle it all at once and called our baby aer.

What makes us different

Sustainable Ingredients & Packaging

We carefully choose our range of sustainable yet effective ingredients. Our packaging is compostable. Plus, we are PETA Approved™, which means we meet high environmental standards.

Carbon-Neutral Shipping

Because our products don't use water or single-use packaging, we reduce the environmental impact of shipping them to your home. Each shipment comes with 95% less CO2 emissions than pre-filled home & body care products.

Made In Austria

We actually care. Thousands of brands claim zero waste for their products these days - well, that actually holds true for ours. We produce all our products in Austria, packaged with compostable cellulose only.

What makes our refills so special?

We say NO to...
single-use plastic, unnecessary transportation of water, harsh chemicals, production abroad, parabens, phosphates, false promises
and a polluted environment.

1% for children with cancer

More than just a brand

We pledge 1% of our sales to support children with cancer. Our steadfast pledge, forged in collaboration with the Austrian Society for Child Cancer, is a testament to our mission. Every aer product you trust not only propels you closer to your health goals but also ensures that a portion of your purchase goes directly to supporting these young fighters.

As seen in


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