Perfectionism and the strong conviction that our bodies and homes deserve better products is what drives us forward. We are a self-financed tiny giant with every member of our team playing multiple roles – formulating, making, planning, designing and executing.

It all started in 2019 when we concluded our analyses of the deficiencies present in home and personal care, a steady state of poor product design we were forced to witness for too long. It is now time to enthuse like-minded people about the sustainable properties of our products; to raise awareness about the environmental benefits of our reusable and recyclable containers and solid formulations that are every bit as effective as existing pre-filled liquid alternatives. We investigate widely to source plant-based and laboratory-made ingredients, and reduce our products to the bare essentials.

Importantly, streamlined and sustainable product design extends to everything we do; our formulations come in biodegradable and compostable paper packaging only, enabling our refills to truly eliminate single-use containers. At the same time you enjoy our subscription schemes with utmost convenience and zero waste. As we branch out into new territories, we strive to make our products accessible to as many people as possible and raise awareness about their unique benefits.

We have high standards for newsletters too

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